CESAR APPOINTS NEW SWEDISH DISTRIBUTOR

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The CEA and AEA official security marking and registration scheme – CESAR – has appointed SSF Stöldskyddsföreningen, based in Stockholm to distribute the system following an agreement between Datatag, the technology provider to the Scheme and the Swedish company.

SSF has, since it was founded in 1934, offered security advice and products to the Swedish market including both residential and businesses.  They have an extensive range of products already on offer and a presence in a wide range of diverse markets.

Chris Harrison, Sales Director at Datatag said, ‘We are very excited to be able to expand the CESAR brand further into Europe and work with SSF in promoting the CESAR System to the Swedish market. SSF’s history in security make them an ideal partner for us and we feel that CESAR will perfectly compliment their already impressive offering.’ He went on to say, ‘Now in its 10th year it’s good to see that the Scheme continues to go from strength to strength.’

ROBERT YTTERBERG, Product Manager with SSF said, SSF look forward to working with Datatag and the Cesar Scheme which is a renowned and exciting product that will diversify our existing product portfolio.”

CESAR is the officially recognised anti-theft system for construction and agricultural equipment in the UK and its power as a theft deterrent is well proven.  The police have reported a six-fold decrease in machine theft since the Scheme was launched back in 2007 and CESAR marked equipment that does fall victim to theft has a much higher recovery rate than unmarked equipment.

The CESAR System uses a range of state-of-the-art Datatag technologies to give each piece of equipment a unique fingerprint and can only be fitted by accredited, police checked and fully trained technicians. Once a machine is CESAR marked and registered it is protected for life with no further annual fees or subscriptions and all leading insurers, including the NFU (National Farmers Union) support the scheme.  So much so that they offer a premium discount of up to 25% on all CESAR marked equipment and machinery.

Since launched in 2007 the CESAR Scheme has been fitted as standard to many brands including Doosan, JCB, John Deere, Manitou and Merlo and today protects over 225,000 individual pieces of machinery with an estimated value of over £5b.

The Datatag technologies found in the CESAR Scheme have also been chosen by the Marine and Motorcycle industries as the foundation for their security marking schemes making Datatag arguably the most trusted security company in the world.

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