China is one of the biggest and prosperous countries in the world with huge investment opportunities, but at the same time, it is one of the most difficult markets to enter.
It is important to understand this complex market as well as being familiar with the customs. Undoubtedly, the most challenging part is the language and culture barrier and to get the translations right.
How can you overcome these difficulties?
The University of Sheffield is the starting point for a possible nationwide programme and brings aspiring International Businesses and capable Chinese students together through The GREAT Ambassadors (China) Scheme.
This programme will help you to overcome culture and language barriers with skilled and culturally educated student in order to break into the Chinese market.