Datatag has appointed Craig Watson as its new sales and marketing director, bringing more than 20 years of senior sales and marketing experience to the business.
A qualified agricultural engineer, Craig combines a strong technical background with extensive commercial experience gained across the motorcycle, ATV, side-by-side, marine and personal watercraft sectors.
Throughout his career, he has worked closely with manufacturers, dealer networks and industry partners, giving him a broad understanding of many of the markets in which Datatag operates.
Craig is also a committed mountain biker and has a strong personal interest in the cycling sector, another important market for Datatag’s security identification technology.
In his new role, Craig will support Datatag’s continued growth across the motorcycle, cycle, construction, agricultural and marine sectors. He will work with existing customers and industry partners, develop new commercial opportunities and help shape the company’s longer-term sales and marketing strategy.
He will also support Datatag’s continued work in delivering the technology behind the Official CESAR Scheme, the construction and agricultural equipment security and registration scheme owned by CEA (Construction Equipment Association).
Kevin Howells, Managing Director of Datatag, said:
“Craig brings an excellent combination of commercial experience and genuine technical knowledge. He understands manufacturers, dealer networks and the industries we work in, which makes him a very strong addition to the Datatag team.
“He joins us at an important point in the development of the business and will play a key role in strengthening our existing partnerships, identifying new opportunities and supporting the continued success of Datatag and our work with the Official CESAR Scheme.
“I’m delighted to welcome Craig to Datatag and have every confidence that his knowledge, experience and leadership will be a tremendous asset to the business, our customers and our partners.”
Craig Watson said:
“I’m delighted to be joining Datatag at such an exciting time for the business. I’ve spent much of my career working across industries that Datatag already knows extremely well, so there is a lot that feels familiar, but also a huge amount of opportunity.
“Datatag has a strong reputation for its security technology across a wide range of sectors, alongside its important role in delivering the technology behind the Official CESAR Scheme. I’m looking forward to working with the team, our customers, manufacturers, dealers and industry partners to build on that success and develop new opportunities for the business.”