Wheels in motion for spectacular cycling charity fundraiser


UP to 1,000 cyclists are set to climb into the saddle this summer to put some pedal power into JCB’s NSPCC Platinum Jubilee Appeal.

The cycling event on Sunday, May 8th will cover either 70 miles or 70 kilometres – a mile or kilometre for each year HM The Queen has reigned. All money raised from the event will go to JCB’s NSPCC Appeal which aims to raise at least £70,000 for the charity’s work in Staffordshire.

The initiative is the brainchild of JCB Senior Electrical Design Engineer Aaron Turner who has recently founded the JCB Cycling Club and has been cycling for more than a decade. The event – called the JCB Sportive – will start and finish at JCB’s World HQ in Rocester and will take in a picturesque route across Staffordshire and Derbyshire and is open to all ages and abilities.

George Bamford, who is Honorary President of the JCB Cycling Club, last year rode more than 870 miles from Land’s End to John O’Groats in 10 days, raising almost £90,000 for charity along the way. He said: “Everyone is so excited about the JCB Sportive event and there has already been a huge amount of interest in it. It will be an amazing occasion for all the family.”

Aaron Turner said: “This year our focus is on raising as much money as possible for the JCB NSPCC Platinum Jubilee Appeal as well as having fun and keeping fit for a great cause. Offering two distances of either 70 miles or 70 kilometres means we can cater for a wide range of abilities. Our hope in the future is to stage this event every year and make it a firm fixture in the calendar.”

Registration for the JCB Sportive event is via https://www.britishcycling.org.uk/events and the entry fee is £40. The event is open to both JCB employees and members of the public.


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