CESAR Reach Half-Million Landmark

The Official CESAR (Construction Equipment Security and Registration) Scheme has reached a major milestone in its rollout across the construction plant and agricultural machinery industry.  In November this year, the 500,000th machine fitted with the security marking system rolled off the production line.
CESAR scheme, powered by Datatag and owned by the CEA (Construction Equipment Association) and the AEA (Agricultural Engineers Association), was launched in 2007 to combat machinery theft across the industry.
Today over 85% of new construction and agricultural machinery in the UK is now fitted with the system as standard. The scheme has gone from strength to strength thanks to the introduction of the new Emissions Compliance Verification (ECV) product. The scheme can now be used for security and emissions identification and also asset management. It’s this evolution of the original scheme that has enabled CESAR to reach this half-million milestone.
Team members from the CEA, AEA, and Datatag met at one of the Midlands CESAR dealers, Sharmans Of Stamford, to celebrate the achievement. Stephen Howarth, AEA’s agricultural economist, attended the event and commented, “It’s great to reach such a great milestone for the Scheme and to celebrate it with a successful agricultural dealer.”
Dave Luscombe, CEA’s head of special pro