Engcon has recently returned to the UK with a new dedicated sales organisation to grow the market for its recently developed second-generation machines, which were launched at Plantworx 2015. Coming back to the UK prompted the company to join the CEA.
The move, which coincides with the company’s 25th anniversary, is timed to capitalise on the growing awareness of tiltrotators as a major tool for increasing the safety, utilisation and profitability of excavators within the British market. Although the company’s products have been available within the UK since the mid-2000’s through a number of specialised distributors and plant dealers, Engcon’s new focus will be on the operator market – both large and small – where the company believes the benefits of the system will be most strongly felt.
Engcon’s newly-appointed CEO, Robert Hunt, commented: “Tiltrotators are one of the best-kept secrets of the UK excavator market. In Scandinavia, where the concept was invented, over 80% of excavators are fitted with them and no serious operator would contemplate buying a new one without having these attachments. By enabling the bucket or other attachment to continuously rotate and tilt they transform the effectiveness of the machine, reducing downtime and unnecessary transits and increasing efficiency and profitability. Engcon’s goal is to replicate this awareness here in Britain.”
Hunt added: “The UK market has become savvier during the recession and the benefits of tiltrotators are increasingly understood by both Operators and Main Contractors alike. What sets Engcon apart is not the fact that they were responsible for introducing the concept to the UK a decade ago, but that they have moved the whole system to a new level by developing a fully-integrated range of equipment with the tiltrotator at its heart, but including a range of services-enabled safety hitches and ancillary tools.”
On joining the CEA, Engcon’s marketing manager, Sten Stromgren said, “We see many advantages to being a part of CEA that fits our business very well.
Among other things, we get access to the latest brand information, we receive information about the standards that apply and we have the opportunity to participate in fairs organized by the CEA.”
