---
title: AMPS adopts CESAR ECV to support members and tackle equipment theft
description: AMPS adopts CESAR ECV to combat equipment theft and support emissions compliance, with JCB leading the initiative in the power rental market.
image: https://thecea.org.uk/hubfs/Louise_Rachel_Alan_Viki.jpg
---

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 April 30, 2025

# AMPS adopts CESAR ECV to support members and tackle equipment theft

    Louise Carney  ·   2 minute read

 

*AMPS (The Association of Manufacturers and Suppliers of Power Generating Systems) has announced it will adopt CESAR ECV, making it available to its members to help tackle theft and support emissions compliance. The agreement was signed during the AMPS Annual General Meeting, held at One Great George Street in London on Wednesday, April 30th*.

 

The CESAR Scheme, established in 2008 and owned by the CEA (Construction Equipment Association), is the official UK security and registration scheme for construction and agricultural equipment. It has been instrumental in reducing theft and protecting over 650,000 machines. CESAR ECV (Emissions Compliance Verification) extends the system’s benefits, offering a quick and reliable way to verify a machine’s emissions category. The system uses tamper-evident, colour-coded labels featuring a unique alphanumeric code linked securely to the machine’s CESAR identity.

 

AMPS, the respected voice of the UK’s world-leading diesel and gas-engine power generating sector, has over 120 members, including manufacturers, suppliers, distributors, service providers, and rental companies. Under the new arrangement, AMPS members will also benefit from a discounted rate for CESAR ECV.

 

***Alan Beech, AMPS Director General commented on the adoption of CESAR ECV, :***

***“Any effort to combat crime—whether theft or the blatant disregard for the law—deserves strong support. As the representative of AMPS, we are proud to endorse this initiative because it is simply the right thing to do.”***

*** ***

JCB, a long-standing AMPS member and one of the world’s leading construction and power equipment manufacturers, is the first to adopt the scheme. JCB plans to fit CESAR ECV across its RS range of Stage V generators, which have been specifically developed for the power rental market. As a major brand, JCB’s decision to lead the adoption of CESAR ECV is seen as a significant endorsement of the scheme’s value in strengthening equipment security and meeting the growing demand for emissions transparency.

 

***Viki Bell, Chief Executive of the Construction Equipment Association (CEA), welcomed the announcement, saying:***  
*“The AMPS membership represents some of the most important businesses in the power sector. We’re very pleased to see CESAR ECV being made available to them as a practical and trusted solution to support both security and emissions visibility. Having a major name like JCB leading the way sets a strong example for the wider industry.”*

* *

***Kevin Howells, Managing Director of Datatag, added:***  
*“CESAR has become a recognised and trusted system across the construction and agricultural markets. Extending its reach into the power sector through AMPS shows the value industry places on clear, reliable machine identification. We are proud to support AMPS members in strengthening both their security and environmental standards.”*

 

CESAR ECV gives AMPS members a straightforward way to help protect valuable equipment and meet the growing focus on emissions compliance across the rental and construction markets.

 

![Louise_Rachel_Alan_Viki](https://thecea.org.uk/hs-fs/hubfs/Louise_Rachel_Alan_Viki.jpg?width=2723&height=1815&name=Louise_Rachel_Alan_Viki.jpg)

*Louise Hazel AMPS Chair, Rachel Hamilton Business Development Manager Datatag ID Ltd, Viki Bell CEO, CEA (Construction Equipment Association) and Alan Beech Director General AMPS celebrate the adoption of CESAR by AMPS at the AMPS AGM*

 

*![Viki_Alan_Charles](https://thecea.org.uk/hs-fs/hubfs/Viki_Alan_Charles.jpg?width=2283&height=1522&name=Viki_Alan_Charles.jpg)  
*

 

*JCB is the first AMPS member to adopt CESAR on their RS Range of Generators - pictured are Viki Bell, CEO, CEA, Alan Beech Director General AMPS and Charles Stevenson, Director, JCB London Office*

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