---
title: CESAR announces 625,000th machine protected ad LAMMA
description: CESAR celebrates protecting their 625,000th machine with advanced security marking technologies, showcasing their latest innovations in reducing equipment theft.
image: https://thecea.org.uk/hubfs/LAMMA_625K_01-1024x769.jpg
---

[Skip to content](https://thecea.org.uk/cea-news/cesar-announces-625000th-machine-protected-ad-lamma#main-content)

![CEA_Master_Roundel+Title_Reversed_Bright](https://thecea.org.uk/hs-fs/hubfs/Logos/CEA_Master_Roundel+Title_Reversed_Bright.png?width=3390&height=1817&name=CEA_Master_Roundel+Title_Reversed_Bright.png)

- [Home](https://thecea.org.uk)
- [About](https://thecea.org.uk/about)
  
  Show submenu for About 
  
    - [Governance](https://thecea.org.uk/governance)
    - [Meet the Team](https://thecea.org.uk/meet-the-team)
    - [CESAR Scheme](https://thecea.org.uk/cesar-scheme)
      
      Show submenu for CESAR Scheme 
      
          - [NCATT](https://thecea.org.uk/ncatt)
- [Membership](https://thecea.org.uk/cea-membership)
  
  Show submenu for Membership 
  
    - [Join the CEA](https://thecea.org.uk/join-the-cea)
    - [Member Directory (Private)](https://thecea.org.uk/directory)
    - [Member Network (Public)](https://thecea.org.uk/member-network)
    - [Terms and Conditions](https://thecea.org.uk/membership-terms-conditions)
- [Market Insights](https://thecea.org.uk/construction-equipment-market-insights)
  
  Show submenu for Market Insights 
  
    - [UK Construction Equipment Sales](https://thecea.org.uk/market-insights-sales)
    - [UK Construction Equipment Imports and Exports](https://thecea.org.uk/market-insights-imports-exports)
    - [UK Construction Equipment Industry Insights](https://thecea.org.uk/industry-insights)
- [Technical](https://thecea.org.uk/technical)
  
  Show submenu for Technical 
  
    - [GTC](https://thecea.org.uk/gtc)
    - [GTC Documents](https://thecea.org.uk/gtc-documents)
    - [Technical Documents](https://thecea.org.uk/technical-documents)
    - [JTLM Files](https://thecea.org.uk/jtlm-files)
- [Influence](https://thecea.org.uk/influence)
  
  Show submenu for Influence 
  
    - STEM Futures
      
      Show submenu for STEM Futures 
      
          - [Primary Engineer](https://thecea.org.uk/primary-engineer)
          - [The Education Landscape](https://thecea.org.uk/education-landscape)
          - [IMechE](https://thecea.org.uk/imeche)
          - [Rethinking Futures](https://thecea.org.uk/rethinking-futures)
          - [T Level Placements and Your WorkForce](https://thecea.org.uk/t-level-placements)
          - [National Manufacturing Skills Task Force](https://manufacturingskills.org/)
    - [CEA Manifesto](https://thecea.org.uk/cea-manifesto)
    - [Get Involved](https://thecea.org.uk/get-involved)
    - [Industry Forum](https://thecea.org.uk/industry-forum)
    - [CECE](https://thecea.org.uk/cece-membership)
    - [Make UK Affiliate Partner](https://thecea.org.uk/cea-news/cea-joins-forces-with-make-uk-as-an-affiliate-partner)
- [News](https://thecea.org.uk/construction-equipment-news)
  
  Show submenu for News 
  
    - [CEA News](https://thecea.org.uk/cea-news)
    - [Industry News](https://thecea.org.uk/industry-news)
    - [Member News](https://thecea.org.uk/member-news)
- [International](https://thecea.org.uk/international)
  
  Show submenu for International 
  
    - [International Events](https://thecea.org.uk/international-construction-equipment-events)
    - [Trade Missions and Procurement](https://thecea.org.uk/trade-missions-procurement)
    - [CECE](https://thecea.org.uk/cece-membership)
    - [UK Pavilion at bauma Munich 2028](https://thecea.org.uk/bauma-munich-2028)
- [Events](https://thecea.org.uk/events-networking)
  
  Show submenu for Events 
  
    - [UK Events](https://thecea.org.uk/uk-construction-equipment-events)
    - [International Events](https://thecea.org.uk/international-construction-equipment-events)
    - [Members' Forum](https://thecea.org.uk/members-forum)
      
      Show submenu for Members' Forum 
      
          - [Members' Forum Documents](https://thecea.org.uk/members-forum-documents)
    - [UK Pavilion at bauma Munich 2028](https://thecea.org.uk/bauma-munich-2028)
- [Benefits](https://thecea.org.uk/business-benefits)
  
  Show submenu for Benefits 
  
    - [Enginuity](https://thecea.org.uk/enginuity)
    - [Robinson Grace HR](https://thecea.org.uk/robinson-grace-hr-consultancy-partner)
    - [Cranfield School of Management](https://thecea.org.uk/cranfield-school-of-management)
    - [WorkForce](https://thecea.org.uk/workforce)
    - [globalbridge](https://thecea.org.uk/connecting-talent-and-opportunity-with-gb)
    - [ELITE Consultancy Network](https://thecea.org.uk/elite-consultancynetwork)

Open main navigation

Close main navigation

- [Home](https://thecea.org.uk)
- [About](https://thecea.org.uk/about)
  
  Show submenu for About 
  
    - [Governance](https://thecea.org.uk/governance)
    - [Meet the Team](https://thecea.org.uk/meet-the-team)
    - [CESAR Scheme](https://thecea.org.uk/cesar-scheme)
      
      Show submenu for CESAR Scheme 
      
          - [NCATT](https://thecea.org.uk/ncatt)
- [Membership](https://thecea.org.uk/cea-membership)
  
  Show submenu for Membership 
  
    - [Join the CEA](https://thecea.org.uk/join-the-cea)
    - [Member Directory (Private)](https://thecea.org.uk/directory)
    - [Member Network (Public)](https://thecea.org.uk/member-network)
    - [Terms and Conditions](https://thecea.org.uk/membership-terms-conditions)
- [Market Insights](https://thecea.org.uk/construction-equipment-market-insights)
  
  Show submenu for Market Insights 
  
    - [UK Construction Equipment Sales](https://thecea.org.uk/market-insights-sales)
    - [UK Construction Equipment Imports and Exports](https://thecea.org.uk/market-insights-imports-exports)
    - [UK Construction Equipment Industry Insights](https://thecea.org.uk/industry-insights)
- [Technical](https://thecea.org.uk/technical)
  
  Show submenu for Technical 
  
    - [GTC](https://thecea.org.uk/gtc)
    - [GTC Documents](https://thecea.org.uk/gtc-documents)
    - [Technical Documents](https://thecea.org.uk/technical-documents)
    - [JTLM Files](https://thecea.org.uk/jtlm-files)
- [Influence](https://thecea.org.uk/influence)
  
  Show submenu for Influence 
  
    - STEM Futures
      
      Show submenu for STEM Futures 
      
          - [Primary Engineer](https://thecea.org.uk/primary-engineer)
          - [The Education Landscape](https://thecea.org.uk/education-landscape)
          - [IMechE](https://thecea.org.uk/imeche)
          - [Rethinking Futures](https://thecea.org.uk/rethinking-futures)
          - [T Level Placements and Your WorkForce](https://thecea.org.uk/t-level-placements)
          - [National Manufacturing Skills Task Force](https://manufacturingskills.org/)
    - [CEA Manifesto](https://thecea.org.uk/cea-manifesto)
    - [Get Involved](https://thecea.org.uk/get-involved)
    - [Industry Forum](https://thecea.org.uk/industry-forum)
    - [CECE](https://thecea.org.uk/cece-membership)
    - [Make UK Affiliate Partner](https://thecea.org.uk/cea-news/cea-joins-forces-with-make-uk-as-an-affiliate-partner)
- [News](https://thecea.org.uk/construction-equipment-news)
  
  Show submenu for News 
  
    - [CEA News](https://thecea.org.uk/cea-news)
    - [Industry News](https://thecea.org.uk/industry-news)
    - [Member News](https://thecea.org.uk/member-news)
- [International](https://thecea.org.uk/international)
  
  Show submenu for International 
  
    - [International Events](https://thecea.org.uk/international-construction-equipment-events)
    - [Trade Missions and Procurement](https://thecea.org.uk/trade-missions-procurement)
    - [CECE](https://thecea.org.uk/cece-membership)
    - [UK Pavilion at bauma Munich 2028](https://thecea.org.uk/bauma-munich-2028)
- [Events](https://thecea.org.uk/events-networking)
  
  Show submenu for Events 
  
    - [UK Events](https://thecea.org.uk/uk-construction-equipment-events)
    - [International Events](https://thecea.org.uk/international-construction-equipment-events)
    - [Members' Forum](https://thecea.org.uk/members-forum)
      
      Show submenu for Members' Forum 
      
          - [Members' Forum Documents](https://thecea.org.uk/members-forum-documents)
    - [UK Pavilion at bauma Munich 2028](https://thecea.org.uk/bauma-munich-2028)
- [Benefits](https://thecea.org.uk/business-benefits)
  
  Show submenu for Benefits 
  
    - [Enginuity](https://thecea.org.uk/enginuity)
    - [Robinson Grace HR](https://thecea.org.uk/robinson-grace-hr-consultancy-partner)
    - [Cranfield School of Management](https://thecea.org.uk/cranfield-school-of-management)
    - [WorkForce](https://thecea.org.uk/workforce)
    - [globalbridge](https://thecea.org.uk/connecting-talent-and-opportunity-with-gb)
    - [ELITE Consultancy Network](https://thecea.org.uk/elite-consultancynetwork)

[ All posts ](https://thecea.org.uk/cea-news/all)

 August 15, 2024

# CESAR announces 625,000th machine protected ad LAMMA

    Louise Carney  ·   1 minute read

**Today (17 January 2024) CESAR celebrated a significant milestone: the protection of their 625,000th machine with advanced security marking technologies. **

 

Kevin Howells, Manging Director of Datatag ID Ltd, a key partner in the Scheme, presented a symbolic CESAR identification plate, numbered 625,000, to Ian Roberts, Sales Manager, Ernest Doe, on behalf of CNH (Case New Holland).

 

Ian, who is the recipient of the 625,000th machine said: CESAR and its technologies, have been a useful tool within the New Holland 'toolbox' to help sell a product. Apart from the obvious sign on the unit the other elements to the tagging process are well hidden and go somewhere to ensuring peace of mind to the end user.

 

CESAR’s latest innovations were also showcased, including the CESAR ECV – a tool that quickly verifies a machine’s emissions status – and the recent integration of Ultra High-Frequency RFID transponders, further improving security capabilities. The new RAPID machine check system allows police officers to swiftly verify a machine’s status using a smartphone, solidifying CESAR’s lead in the industry.

 

Ruth Bailey, CEO of the Agricultural Engineers Association said: Reaching this landmark is a testament to how much the industry values the CESAR Scheme and the extra security it has provided to our customers over many years. The fact that nearly all of the major manufacturers fit CESAR to their agricultural tractors as standard shows the industry’s commitment to reducing the risk of theft.

 

Kevin said: I must thank Case New Holland for their support of the CESAR Scheme, being as they were one of the first in the agri sector to adopt its technologies to protect their customers Our next-generation UHF transponders, unique in their security features, and our RAPID check system are innovations that keep CESAR Scheme at the forefront of the field and place CESAR in a strong position to meet the requirements of the proposed private members bill addressing machinery and tool theft, a blight on the agri community.

 

Suneeta Johal, CEO of the Construction Equipment Association, owners of the CESAR Scheme, shared her support: The milestone of protecting 625,000 machines is a testament to the industry’s trust in CESAR. As we approach the implementation of the Parliamentary Equipment Theft (Prevention) Bill, our commitment to combating equipment theft with cutting-edge technology has never been stronger or more necessary.

 

[Learn more about the CESAR Scheme and its impact on reducing equipment theft.](https://thecea.org.uk/cesar-scheme)

Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://thecea.org.uk/cea-news/cesar-announces-625000th-machine-protected-ad-lamma) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://thecea.org.uk/cea-news/cesar-announces-625000th-machine-protected-ad-lamma) [twitter icon ](https://twitter.com/intent/tweet?url=https://thecea.org.uk/cea-news/cesar-announces-625000th-machine-protected-ad-lamma)

## Related posts

[![](https://thecea.org.uk/hubfs/Steve%20Mulholland_Beth%20Abbot.jpg) ](https://thecea.org.uk/cea-news/cesar-security-scheme-exceeds-650000-installations)

[CESAR](https://thecea.org.uk/cea-news/tag/cesar)

#### [CESAR security scheme exceeds 650,000 installations](https://thecea.org.uk/cea-news/cesar-security-scheme-exceeds-650000-installations)

[![](https://thecea.org.uk/hubfs/IMG_5302.jpg) ](https://thecea.org.uk/cea-news/thwaites-adopts-cesar-to-protect-and-detect)

[CESAR](https://thecea.org.uk/cea-news/tag/cesar)

#### [Thwaites adopts CESAR to protect and detect](https://thecea.org.uk/cea-news/thwaites-adopts-cesar-to-protect-and-detect)

[![](https://thecea.org.uk/hubfs/SME%20Snapshot%203%20-%20Ambassadors%20LinkedIn%202-1.png) ](https://thecea.org.uk/cea-news/cea-members-invited-to-take-part-in-enginuitys-latest-sme-snapshot-survey)

[Regulatory](https://thecea.org.uk/cea-news/tag/regulatory)

#### [CEA members invited to take part in Enginuity’s latest SME Snapshot Survey](https://thecea.org.uk/cea-news/cea-members-invited-to-take-part-in-enginuitys-latest-sme-snapshot-survey)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Louise Carney",
    "url" : "https://thecea.org.uk/cea-news/author/louise-carney"
  },
  "dateModified" : "2024-08-15T10:24:11.543Z",
  "datePublished" : "2024-08-15T10:24:11.000Z",
  "headline" : "CESAR announces 625,000th machine protected ad LAMMA",
  "image" : [ "https://thecea.org.uk/hubfs/LAMMA_625K_01-1024x769.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thecea.org.uk/cea-news/cesar-announces-625000th-machine-protected-ad-lamma",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thecea.org.uk/hubfs/Logos/CEA_Master_Roundel+Title_TwoCol.png"
    },
    "name" : "Construction Equipment Association"
  }
}
```