--- title: Datatag steps up tool theft fight with new marking system, launched through British Superbikes partnership description: "Datatag partners with British Superbikes to launch a new forensic marking system aimed at combating tool theft, offering affordable protection for tradespeople and businesses. Summary: Datatag has announced the continuation of its sponsorship of the British Superbike Championship in 2025, using the platform to launch its new Power Tool Forensic Marking System. This innovative solution aims to tackle the growing issue of tool theft in the UK. The system uses a combination of visible identification labels, warning labels, Datadots®, and forensic DNA to mark tools, batteries, and accessories, making them traceable and registered to the owner on Datatag’s secure database. The initiative is expected to reach a large audience through BSB’s extensive fanbase and media coverage." image: https://thecea.org.uk/hubfs/Kevin_BSB.png --- [Skip to content](https://thecea.org.uk/industry-news/datatag-steps-up-tool-theft-fight-with-new-marking-system-launched-through-british-superbikes-partnership#main-content) ![CEA_Master_Roundel+Title_Reversed_Bright](https://thecea.org.uk/hs-fs/hubfs/Logos/CEA_Master_Roundel+Title_Reversed_Bright.png?width=3390&height=1817&name=CEA_Master_Roundel+Title_Reversed_Bright.png) - [Home](https://thecea.org.uk) - [About](https://thecea.org.uk/about) Show submenu for About - [Governance](https://thecea.org.uk/governance) - [Meet the Team](https://thecea.org.uk/meet-the-team) - [CESAR Scheme](https://thecea.org.uk/cesar-scheme) Show submenu for CESAR Scheme - [NCATT](https://thecea.org.uk/ncatt) - [Membership](https://thecea.org.uk/cea-membership) Show submenu for Membership - [Join the CEA](https://thecea.org.uk/join-the-cea) - [Member Directory (Private)](https://thecea.org.uk/directory) - 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[International Events](https://thecea.org.uk/international-construction-equipment-events) - [Members' Forum](https://thecea.org.uk/members-forum) Show submenu for Members' Forum - [Members' Forum Documents](https://thecea.org.uk/members-forum-documents) - [UK Pavilion at bauma Munich 2028](https://thecea.org.uk/bauma-munich-2028) - [Benefits](https://thecea.org.uk/business-benefits) Show submenu for Benefits - [Enginuity](https://thecea.org.uk/enginuity) - [Robinson Grace HR](https://thecea.org.uk/robinson-grace-hr-consultancy-partner) - [Cranfield School of Management](https://thecea.org.uk/cranfield-school-of-management) - [WorkForce](https://thecea.org.uk/workforce) - [globalbridge](https://thecea.org.uk/connecting-talent-and-opportunity-with-gb) - [ELITE Consultancy Network](https://thecea.org.uk/elite-consultancynetwork) [ All posts ](https://thecea.org.uk/industry-news/all) July 28, 2025 # Datatag steps up tool theft fight with new marking system, launched through British Superbikes partnership   Louise Carney  ·  2 minute read Datatag, the UK’s leading provider of forensic security marking and registration systems, is proud to announce the continuation of its high-profile sponsorship of the British Superbike Championship (BSB) in 2025. ***This year, Datatag will use its presence at the UK’s most-watched motorcycle racing series to shine a spotlight on its all-new Power Tool Forensic Marking System — a cutting-edge solution aimed at tackling the growing epidemic of tool theft across the UK.***   Datatag’s longstanding partnership with BSB has provided a powerful platform for raising awareness of forensic security marking across a broad audience. From professional teams in the paddock to fans and amateur riders at home, the championship offers the perfect environment to demonstrate how Datatag technologies protect valuable assets—on and off the track.   In 2025, the spotlight will be on a different kind of engine power. With power tool theft reports running to over 25,000 last year costing tradespeople, businesses, and individuals in the region of £40million pounds, Datatag has responded with an all new forensic marking solution specifically designed for portable hand held power tools. Using a unique combination of visible identification labels, warning labels, Datadots®, and a unique chemical forensic DNA, the system permanently marks up to 48 power tools, batteries and accessories with an identity that is registered to the owner on Datatag’s secure national database—accessible by UK police forces. Additionally the 500 or so Datadots(r) suppied with each system can also be applied to wrenches, chisels, pliers and other smaller non-powered items offering protection to your whole toolbox! Priced at just £59.95* this new system offers an affordable, dependable and proven deterrent in the fight to save tradespeople's livelihoods.   ***“Tool theft is an ongoing issue that continues to affect people’s livelihoods,” said Kevin Howells, Managing Director of Datatag. “By using the British Superbike Championship to raise awareness of our new forensic tool marking solution, we’re not only supporting a sport we’re passionate about—we’re also bringing attention to a real-world problem and offering a proven solution to help stop it.”***   At featured rounds the branded Datatag trailer will be present to demonstrate live to visitors how the system works, showcasing how tradespeople, contractors, and businesses can protect their tools. With BSB attracting over 350,000 trackside fans annually and a wider broadcast audience across the UK and Europe, the campaign is expected to reach thousands of potential users.   BSB Series Director Stuart Higgs added: “Datatag has been an invaluable partner to the British Superbike Championship and their continued support, especially with a focus on community-impact issues like tool theft, aligns with our values and adds real benefit to the wider motorsport audience.”   As Datatag continues to protect motorcycles, tools, and beyond, the company’s presence in the BSB paddock remains a dynamic blend of passion for performance and dedication to security.   **All Datatag Systems are single payment security solutions with no subscriptions, annual fees or hidden charges.*   ![Kevin_BSB](https://thecea.org.uk/hs-fs/hubfs/Kevin_BSB.png?width=1755&height=1164&name=Kevin_BSB.png)   ***Police officers support Datatag tool theft marking system at BSB - with Kevin Howells, Datatag MD***   Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://thecea.org.uk/industry-news/datatag-steps-up-tool-theft-fight-with-new-marking-system-launched-through-british-superbikes-partnership) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://thecea.org.uk/industry-news/datatag-steps-up-tool-theft-fight-with-new-marking-system-launched-through-british-superbikes-partnership) [twitter icon ](https://twitter.com/intent/tweet?url=https://thecea.org.uk/industry-news/datatag-steps-up-tool-theft-fight-with-new-marking-system-launched-through-british-superbikes-partnership) ## Related posts [![](https://thecea.org.uk/hubfs/Generic_AdobeStock_Low.jpg) ](https://thecea.org.uk/industry-news/government-confirms-plans-to-implement-the-equipment-theft-prevention-act) #### [Government confirms plans to implement the Equipment Theft (Prevention) Act](https://thecea.org.uk/industry-news/government-confirms-plans-to-implement-the-equipment-theft-prevention-act) [![](https://thecea.org.uk/hubfs/RAPID_HAE.png) ](https://thecea.org.uk/industry-news/datatags-rapid-shortlisted-for-hire-industry-product-of-the-year-at-hae-eha-awards) #### [Datatag’s RAPID shortlisted for Hire Industry Product of the Year at HAE EHA awards](https://thecea.org.uk/industry-news/datatags-rapid-shortlisted-for-hire-industry-product-of-the-year-at-hae-eha-awards) [![](https://thecea.org.uk/hubfs/RAPID_HAE.png) ](https://thecea.org.uk/industry-news/datatags-rapid-shortlisted-for-british-security-awards-2026) #### [Datatag's RAPID Shortlisted for British Security Awards 2026](https://thecea.org.uk/industry-news/datatags-rapid-shortlisted-for-british-security-awards-2026) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Louise Carney", "url" : "https://thecea.org.uk/industry-news/author/louise-carney" }, "dateModified" : "2025-07-28T19:51:56.932Z", "datePublished" : "2025-07-28T19:51:56.000Z", "headline" : "Datatag steps up tool theft fight with new marking system, launched through British Superbikes partnership", "image" : [ "https://thecea.org.uk/hubfs/Kevin_BSB.png" ], "mainEntityOfPage" : { "@id" : "https://thecea.org.uk/industry-news/datatag-steps-up-tool-theft-fight-with-new-marking-system-launched-through-british-superbikes-partnership", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thecea.org.uk/hubfs/Logos/CEA_Master_Roundel+Title_TwoCol.png" }, "name" : "Construction Equipment Association" } } ```