We are rolling out a refreshed brand, a natural evolution of the changes introduced over the past year.
As we have expanded our initiatives, strengthened our industry presence, and refined how we engage with members, it was important that our identity kept pace. The new look reflects this progress, ensuring we present ourselves in a way that is clear, professional, and aligned with the work we do.
A nod to the industry
The most striking update is the redesigned logo, which has been modernised while maintaining a strong connection to the sector. A key feature of the new design is the ‘A,’ now shaped to resemble a backhoe loader—a subtle but meaningful nod to the construction equipment industry. This, alongside a sleeker and more contemporary visual identity, ensures the CEA remains instantly recognisable while reflecting the innovation and development happening across the industry.
The rebrand coincides with a period of transformation for the CEA, including a change in leadership. Viki Bell took on the role of Director of Operations in March 2024, bringing fresh energy and a renewed focus on the association’s role in supporting and advocating for the construction equipment industry. Under her leadership, the CEA has sharpened its strategy, enhancing member engagement, strengthening our position within government and regulatory discussions, and ensuring our initiatives align with the changing needs of the sector.
Viki Bell, CEA Director of Operations: "This rebrand is an important step forward for the CEA. The construction equipment industry is moving at pace, and our role as a trade association is to ensure we are keeping up, staying relevant, and providing real value to our members. Our new identity reflects the work we’ve already been doing—modernising how we operate, improving communication, and reinforcing our position as the voice of the sector. We wanted to show evolution, not revolution, and this new identity is a clear mark of the progress we’ve made over the past year."
➡️➡️Catch up with Viki and the rest of the CEA team at the CEA Members' Forum and networking dinner on 17 and 18 March in Peterborough. Register your free place now!