Cooks Midlands Ltd joins Merlo UK construction dealer network

Established in 1992, Cooks Midlands is a well-established agricultural and construction plant equipment supplier throughout the Midlands. They have been selling and servicing Merlo telehandlers to the agricultural sector for many years, and this new arrangement expands their reach into the construction industry.

Owen Buttle, National Sales Manager at Merlo UK said: This strategic appointment symbolises Merlo UK’s commitment to providing our construction sector customers with robust and comprehensive support. We are delighted to extend our relationship and embrace Cooks Midlands into the Merlo construction dealer network.

Cooks Midlands brings extensive knowledge of the construction and housebuilding sectors, backed by its franchise arrangements with Cat and Mecalac construction machinery. The company prides itself on supporting customers with excellent after-sales support and service backup.

Darren Cook, Managing Director at Cooks Midlands: We know Merlo well, are impressed with the product, and are keen to expand our reach with the Merlo range of telehandlers and tracked carriers into the construction sector. Extending our partnership with Merlo into construction allows us to enhance our product offerings and provide even greater value and service to more customers. We look forward to a successful ongoing collaboration.